Corporate words of trickery
The marketing of food products from large corporations plays on our sensitivity to certain words or environmental concerns.
Here are some quotes from the Campbell’s website;
“Condensed soup means a smaller can – and that’s better for the environment”
“Looking for something wholesome that will make you and your kids happy?”
“The rich, savory goodness of Chicken Noodle”
“When you’re in the mood for a nourishing, delicious soup that’s just right”
Each and every sentence is designed to make you believe that the food is somehow conveyed with magical powers. It isn’t. Campbell’s products contain MSG – the drug that has no function in food other than to fool your brain into believing it tastes good.
There is nothing wholesome, rich, savory, nourishing or environmentally friendly about MSG.
KFC® state on their website:
“Mix together daily activity, a sensible diet, and a little fun. What do you get? A recipe for keeping your body balanced.”
By “fun” do they mean their own brand of fast food? Surely it can’t be a “sensible diet” to eat copius amounts of MSG amongst almost all their menu items. Even their green beans include MSG. Is the Colonel’s secret recipe the fact that he realized more people will eat food laced with MSG?
The dictionary definitions for “Wholesome”:
- conducive to moral or general well-being; salutary; beneficial: wholesome recreation; wholesome environment.
- conducive to bodily health; healthful; salubrious: wholesome food; wholesome air; wholesome exercise.
- suggestive of physical or moral health, esp. in appearance.
- healthy or sound.
At Ban MSG Now, we fail to see how any food is “wholesome” if it contains MSG. How can it be conducive to bodily health or sound?